Category Archives: Part Two

Rhetoric of the Image, Roland Barthes

Image_Music_Text

In Barthes essay, ‘Rhetoric of the image’ he uses photographs used for advertisements as an example of his argument.  Referring to an advert for Italian ‘Panzani’ pasta and salsas he describes the image as having a language that can be read, he suggest that by analysing the picture, three messages can be deduced: a linguistic message, a coded iconic message, and a non-coded iconic message.

Coded and non-coded iconic messages can be mixed together and they are visual queues often learned through cultural experiences.

A linguistic message is a message in text that accompanies the picture and this takes two forms ‘anchor’ and ‘relay’.

Anchoring is the most common and is commonly used for both advertising and press photography.  This is a form of text that anchors the meaning of the image to a written message of the advertisement or the news story.

Relay, is not so commonly used, it is often used for complementary relationships between fragments of text and images.  For example an appropriately complementing photograph to a section of text from a poem.  This type of message allows the picture and text to interact with each other. A picture of a green field dotted here and there with red poppies and a short section of a war poem suggests that the image reflects the text and the text reflects the image.  The image already has connotations of war and remembrance as does the chosen passage from a poem.

The denoted image.  Barthes writes that the denoted image for a photograph is a message without a code, the photograph is able to transmit the literal information but a drawing must first follow rules which even when denoted is still a coded message.  A drawing requires a certain amount of training thus introducing style as a second cultural coded message.  The photograph simply denoting the relationship of nature and a single culture coded message from the image itself.

Rhetoric of the image.  In an image rhetoric is the message based on cultural and educational experiences that communicate to the viewer at different levels based on education and life’s experiences this is done at an unconscious level. Objects that can be recognised as symbols for example the net bag holding the Penzani pasta products suggesting to some connotations of a fishing net or harvesting together a meal, tomatoes, peppers, mushrooms, connotations of the Italian flag, fresh healthy meal, etc.

 

The Death of the Author, by Roland Bartes

Image_Music_Text

In Roland Barthes essay, Death of the Author, published in, Image Music Text, (Fontana Press) he writes of a new style of writing developing from postmodernism / surrealism.  The author writes in a style that removes himself from the text by writing using the first person and present tense.  Barthes writes that to give a text an Author imposes limits on the text.

Exercise, Project 1, Telling a story

Country Doctor I have just been looking at two photo essays, the first is W. Eugene Smith’s, County Doctor and the second is Bryony Campbell’s, The Dad Project.

Two very different essays , the first was made with the photographer W. Eugene Smith’s chronicling the life of a Country Doctor in the State of Colorado in the late 1940 over a period of three weeks for Life magazine.  The images and accompanying text paints a portrait of a general practitioner dedicated to his work and his community with some dramatic images and some apparent good candid portraits. Smith claims that he began by taking pictures without film in order to relax his subjects and as they got used to his company he then started taking picture for real.  However, he is also had no qualms about staging photographs in order to provide life magazine with the images required.  Smith was also an outsider and although he spent several weeks with Dr. Ceriani the documentary element lacks a personal – emotional involvement type feeling to the pictures.

Bryony Campbell’s work on the other-hand seems to be electrically charged with raw emotional involvement.  Campbell’s images clearly have not been staged and this honesty to her work produces such strong emotional feelings that they are almost palpable.  Whilst Smith’s work make an interesting documentary, Campbell’s work touches her audience on a much more personal level.  The sensitive subject matter she has chosen to document touches us all as it is a subject that we all have to face but all either don’t want to talk about or know how to talk about, Campbell’s essay gives people that opportunity.  As it is about her and her family it is clearly a documentary from the inside and so instead of appearing to be intrusive or insensitive the work appears to be candid and honest.

Campbell describes her work of The Dad Project as an end without an end, this could refer to her spiritual belief but I suspect that it has more to do with that this project has become a part of her life and a part of her.  She writes in her website blog that at the end of an interview at the BBC for the World Service the interviewer asked her, “Is it hard to talk about the experience and then just get on with a normal day?  Do you feel that the project is stopping you from moving on?”  Campbell reflects that the project has become part of her normal day and that it has helped her in her grieving process and as such does not feel the need to ‘move on’.  One does not get over the loss of a loved one, one simply learns how to live with that loss and therefore in a sense we all experience at some-point an end without an end.

Considered points to a narrative or essay

  • Do the pictures have a consistent theme?
  • What elements back up your central theme?
  • What disrupts it?
  • Are there good reasons for this disruption?
  • Do the images have a visual consistency that holds the together as a recognisable set?