Tag Archives: Anchors

Project 2 – Image and text

I have cut out three pictures from a daily news paper and added my own captions to the photos to alter their contextual meaning.

There are two types of messages that can be linked to a photograph, one is called an anchor and the other is called a relay.

Anchor is a message that controls the meaning of the picture.

Relay is a message that can complement an image.  If you select songs to listen to on You-Tube they are sometimes accompanied by photographs that link certain passages of the song to the image and the relay method appears to work well here.

Examples below.

Anchors – The Clooney’s meet Angela Merkel

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  • The Clooney’s negotiate for celebrity asylum in Germany.
  • George Clooney offers Angela Merkel a part in his next movie.
  • Angela Merkel asks the stars of Hollywood if they have a spare room for an asylum seeker or two…
  • Angela Merkel is coached by George Clooney before her speech to the European Parliament.
  • George Clooney complaints to the management that it just isn’t Nescafé!
  • Friends of the Clooney’s are airing concerns for George and Amal’s marriage, stating that Amal often privately complains that she feels ignored and marginalised in public by George.
  • With the support of his wife George Clooney publicly denies sending a lewd and explicit Valentines card to Angela Merkel.

I have thought of seven new messages that anchor this in a new context and I am sure many more could be invented.

Relay – The Clooney’s meet Angela Merkel

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  • Hey you with the sad face, why don’t you come back to our place and live it up.
  • “I’m sorry, I thought I saw a bureaucrat!”
  • “Ein Nescafé bitte”
  • A carrier in marriage counselling, it’s more than just a job.
  • “The Lynx affect – LYNX deodorant.
  • “Dr. Amal and I have been examining your test results and……..”
  • “He looks much older than he does in the movies.”

Again I was able to come up with seven relay messages for this photo.

George Osborn poses in front of No 11 before he takes his Budget speech to Parliament.

Anchors:

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  • George Osborne in a public show of expense cutting reveals he takes to work a packed lunches.
  • George Osborn warns the British economy is still in the red.
  • George Osborn returns from the European conference with a written guarantee from the German Chancellor.
  • George Osborn, is seen sporting the new Armani man-bag.
  • Prime-minister demotes George Osborn to head of No 10’s post room.
  • Osborn returns the queens favourite handbag, “I was able to rescue it before security blew it up.” He later reported.

I was able to produce six alternative anchors for this photo.

Relay:

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  • “I’m putting your taxes up for a start!”
  • “Allah is Great!”
  • “Swop?”
  • Is he holding the future to your pension?
  • The economy
  • Good budgeting tips.

I was able to produce six relays for this picture.

English Rugby team

Anchors:

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  • British Rugby team learn of the death of a rising star player.
  • The ball just misses the posts and England looses the match.
  • English Rugby players are asked to sing the national anthem from memory.
  • Mako Vunipola is ordered off the pitch for an illegal tackle.
  • The moment the terrorist blew himself up.
  • Hackers share shocking selfies of Mako Vunipola on stadium’s big screens.

I managed to produce six anchors for this image.

Relay:

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  • Tense nervous headache?
  • “I can’t look!”
  • Have you bought your lottery ticket?
  • “Hold my hand lest I fall…” (Jim Reeves, Take My Hand Precious Lord)

On this occasion I could only think of four relays for this picture.

I can see from these new anchor messages that an image can be turned from serious to comical or used for advertising / Political or socially concerning messages.  Similarly a relay message can do similar things including linking to literature such as poetry or lyrics to a song.

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