Tag Archives: created

Exercise – Analysis of an advertisement image.

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This is an advertisement that I scanned from Home and Antique magazine, published November 2015.  It is an advertisement for a wood-burning heater / stove which is at present a popular and trendy home accessory.  This image has been made in colour with what appears to be a warm colour temperature balance.

To the left we have our product the stove, in use, with a stack of neatly cut and arranged logs underneath providing an interesting design what otherwise would be an empty space under the stove and implies convenient and useful storage.  The stove’s chrome handle has been set at a slight angle; so as to be easily seen to imply ease of access  to the stove for adding additional fuel.  The stove stands against a grey wall that contrasts the warm orange and yellows of the flames with the cold but elegantly stylish grey coloured wall.

To the right of the stove we see a record-playing turntable on a small table that visually links the product with an idea of a modern fashion for the Retro and this message is re-enforced by the male subject who appears to be sitting on the floor with a pair of stereo headphones around his neck and a vinyl LP in his hands.  The vinyl record he holds is also a visual reference to the advertisement’s text referring to the ‘Crackle’ and Pop in the anchoring text along with the reference to ‘soundtrack’ and ‘sound from a real fire’.

The text helps to bring together all of these elements in to the audiences psyche.  The manufacturer appears to have carefully composed this image to suggest that their customers are connoisseurs of good taste and by owning their product they have added value and quality to their home and standard of living.  The use of the record player and LP helps to advertise a feature of their product that they believe to be a strength but can not easily be conveyed by either photo or text which is the gentle sound of the burning logs that would can enjoyed as background noise to a warm and cosy room.

This composition was created for the audience that would typically buy this magazine, an affluent middleclass customer who would have an interest in this type of product to complement their taste in antiques and the retro.  The advert also suggest a younger customer, perhaps one that will be spending their money on home improvements.

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Exercise-Project-2-Masquerades-Childhood memories

In this exercise I have created an image to represent a childhood memory.  I have based the idea of this project on Roland Barthes theory of mythology.  It struck me that our memories are a form of myth.  Our memories are never quite as they really were.  We recall through rose-tinted-glasses, our childish imaginings were myths both good and bad. My memory is of being scared of the dark as a child, particularly after having watched a scary episode of Dr. Who.  I was most scared of the Cyber-men and I recall dreaming of being chased and caught by the Cyber-men, I would hide under the bedclothes and peek out and being afraid of the shadows.  The myths of the Bogieman, monsters, ghosts and goblins haunted my dreams and imaginings to such an extent that as a very young child I could not go to sleep unless a light was left on in my room.

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D-800e, 24-120 f/4 @24mm, 1/125, f/11, ISO-6400, WB-Auto.  One remote speedlight operated via Pocket Wizard, converted to grey-scale in Lightroom and cropped.

I planned this idea out first on paper, putting my thoughts down which helped me quickly find an idea.  My thoughts initially were the usual happy memories of sunshine and ice-cream; but as I considered the theme of myth and I considered the darker side of childhood fancies.  The final product was converted to black-and-white as I felt that this made the image more dark and sinister, I also was not concerned about high ISO for this image because the grainier the image appears the better to imply a memory.