Tag Archives: customers

Exercise – Analysis of an advertisement image.

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This is an advertisement that I scanned from Home and Antique magazine, published November 2015.  It is an advertisement for a wood-burning heater / stove which is at present a popular and trendy home accessory.  This image has been made in colour with what appears to be a warm colour temperature balance.

To the left we have our product the stove, in use, with a stack of neatly cut and arranged logs underneath providing an interesting design what otherwise would be an empty space under the stove and implies convenient and useful storage.  The stove’s chrome handle has been set at a slight angle; so as to be easily seen to imply ease of access  to the stove for adding additional fuel.  The stove stands against a grey wall that contrasts the warm orange and yellows of the flames with the cold but elegantly stylish grey coloured wall.

To the right of the stove we see a record-playing turntable on a small table that visually links the product with an idea of a modern fashion for the Retro and this message is re-enforced by the male subject who appears to be sitting on the floor with a pair of stereo headphones around his neck and a vinyl LP in his hands.  The vinyl record he holds is also a visual reference to the advertisement’s text referring to the ‘Crackle’ and Pop in the anchoring text along with the reference to ‘soundtrack’ and ‘sound from a real fire’.

The text helps to bring together all of these elements in to the audiences psyche.  The manufacturer appears to have carefully composed this image to suggest that their customers are connoisseurs of good taste and by owning their product they have added value and quality to their home and standard of living.  The use of the record player and LP helps to advertise a feature of their product that they believe to be a strength but can not easily be conveyed by either photo or text which is the gentle sound of the burning logs that would can enjoyed as background noise to a warm and cosy room.

This composition was created for the audience that would typically buy this magazine, an affluent middleclass customer who would have an interest in this type of product to complement their taste in antiques and the retro.  The advert also suggest a younger customer, perhaps one that will be spending their money on home improvements.

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Assignment II – The Unseen

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 The Unseen

 

I HAVE RECENTLY BEEN MADE REDUNDANT……

I have found that companies are generally now looking to recruit from a headhunting point of view with candidates having to bring customers, and business contacts with them.

Eventually I found another job in a new industry, the learning curve was steep.  I spent a lot of time away from home travelling.  I worked tirelessly to achieve my goals.  Tasked to introduce a new engineering concept, the product I was selling was expensive and required time to persuade industries to change their long established methods.  However, after only nine months my company decided that I was not meeting their objectives and sacked me.

This came as a huge blow, I felt that I had been set up to fail and totally deflated.  At first I thought I could cope but this second redundancy so soon after the first took its toll and my confidence began to evaporate with every new rejection.  It wasn’t long before I didn’t want to switch on my computer in order to job search and as a result of having attended some absolutely dreadful job interviews, I began to dread the prospect of going to any more.  My health began to suffer.

Fortunately, my wife, a trained therapist, recognised my symptoms of clinical depression and encouraged me to consider a complete change of direction in my career.  She also persuaded me to adopt a dog from Battersea to keep me company.  I have now had the time and space to consider alternative options and I have returned to my love of photography.  I realize that this is what I want to do more than anything.  I am now making a fresh start with new hope and optimism for the future.

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I WAS RECENTLY MADE REDUNDANT.

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Candidates having to bring customers, and business contacts with them.

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I found another job – the learning curve was steep.

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I spent a lot of time away from home travelling. Then they sacked me.

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My health began to suffer.

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She persuaded me to adopt a dog from Battersea.

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I am now making a fresh start with new hope and optimism for the future.