Tag Archives: fashion

Exercise – Analysis of an advertisement image.

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This is an advertisement that I scanned from Home and Antique magazine, published November 2015.  It is an advertisement for a wood-burning heater / stove which is at present a popular and trendy home accessory.  This image has been made in colour with what appears to be a warm colour temperature balance.

To the left we have our product the stove, in use, with a stack of neatly cut and arranged logs underneath providing an interesting design what otherwise would be an empty space under the stove and implies convenient and useful storage.  The stove’s chrome handle has been set at a slight angle; so as to be easily seen to imply ease of access  to the stove for adding additional fuel.  The stove stands against a grey wall that contrasts the warm orange and yellows of the flames with the cold but elegantly stylish grey coloured wall.

To the right of the stove we see a record-playing turntable on a small table that visually links the product with an idea of a modern fashion for the Retro and this message is re-enforced by the male subject who appears to be sitting on the floor with a pair of stereo headphones around his neck and a vinyl LP in his hands.  The vinyl record he holds is also a visual reference to the advertisement’s text referring to the ‘Crackle’ and Pop in the anchoring text along with the reference to ‘soundtrack’ and ‘sound from a real fire’.

The text helps to bring together all of these elements in to the audiences psyche.  The manufacturer appears to have carefully composed this image to suggest that their customers are connoisseurs of good taste and by owning their product they have added value and quality to their home and standard of living.  The use of the record player and LP helps to advertise a feature of their product that they believe to be a strength but can not easily be conveyed by either photo or text which is the gentle sound of the burning logs that would can enjoyed as background noise to a warm and cosy room.

This composition was created for the audience that would typically buy this magazine, an affluent middleclass customer who would have an interest in this type of product to complement their taste in antiques and the retro.  The advert also suggest a younger customer, perhaps one that will be spending their money on home improvements.

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Art Photography Now

Art Photography Now

I have just finished reading Art Photography Now by Susan Bright.  Book cover image by Viviane Sassen.  Published by Thames & Hudson.

This book illustrates and discusses the work of the currently generation of established Artists in photography.  Bright has divided her book in to different photographic genres: Portrait, Landscape, Narrative, Object, Fashion, Documentary, City.  With examples of work from Artists who are particularly known for a specific genre for example: Martin Parr – Documentary, Corrine Day – Fashion, Gillian Wearing – Portraiture.

An interesting read and a book to keep on the shelf for reference.  Some styles I had not seen before which I liked for example: Katy Grannan – Portrait; Rochard Misrach Andreas Gursky Dan Holdsworth and Doug Aitken – Landscape; Hannah Starkey, Bill Hensen and Jeff Wall – Narrative; Camille Vivier, Jonathan Villiers – Fashion; Erwin Wurm, Allan Sekula – Document; Naoya Hatakeyama, Richard Wentworth, Paul Graham, Philip-Lorca Dicorcia, Rut Blees Luxemburg.

I like Vivian Sassen’s portraiture style, I like her photo used for the book cover, this photo has the added punctum of the golden hand.

Tierney Gearon


Photo by Tierney Gearon. This linked image is available to view online: http://cdn.shopify.com/s/files/1/0041/9522/files/TIERNEY_GEARON_5.jpg?9982

Tierney Gearon has used her family as subjects for her art.  I particularly like the multi-image montages that she has created.  Her career path is similar to Corinne Day in so much as she began as a fashion model and moved in to photography.


Photo by Tierney Gearon. This linked image is available to view online: http://cubeme.com/blog/wp-content/uploads/2009/01/exposure-exhibition-photographs-tierney-gearon11.jpg


Photo by Tierney Gearon. This linked image is available to view online: http://media-cache-ak0.pinimg.com/736x/65/5b/cd/655bcde8fe23c91a2b436a43323b8eab.jpg

Working log for Assignment II – The Unseen

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For my second assignment, I have been given a choice between photographing the unseen or using props to create a narrative.  This is my learning log.

For this project I have decided to choose the first option, the unseen.  My reason, is that I feel that this is more challenging and it can help me become more familiar with the theory of semiotics and how to put it into practice in my future compositions.  The Unseen is another form of pictorial narrative; but this time I am going about it in another way.

Part of my brief is to make a list of at least seven ideas for the unseen.  Maybe my life is a little too ordinary and dull but seven ideas was tough and all I could manage.

MY PLANNING

I first made a note of the assignment criteria to help guide my thoughts.

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I then considered technical methods for image making that might inspire some ideas.

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I then continued to put my thoughts on paper as to what I could conceder as unseen.

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I then made a list of potential subjects.

From these general lists I fell upon the subject of depression and hope in the context of redundancy.

I then decided to write a narrative which I gave a working-title of ‘Redundant Reflections’ .  Now I had my first draft of my narrative, I could then start thinking about what pictures I wanted / needed and how they might look like.  Therefore, I broke it down in to sections in my mind, then made a list of the images that I believed would complement the text.  I initially listed eight images then later decided that seven was enough.

I sketched out some ideas for images. a couple I used and for other images that I later produced simply came out my head as worked with my camera.

PUTTING IT ALL TOGETHER

The first image that I made from my narrative represents the beginning of my recovery from my depression.  I wanted something to both represent my dog how she has contributed positively to my life. The lead refers both to a dog and walks / exercise, a toy representing fun and happiness / love and a dog biscuit that suggesting reward.

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D-800e, 24-120mm f/4, @50mm, 1/80, f/4.5, ISO-320, ambient light, RAW.  Adjustments in Lightroom and converted to grey-scale in Photoshop.

The second image I created is for the opening image to this project, representing my redundancy.  I thought of finding something that I used and is recognized as a familiar object that would be associated with work but now could also be considered redundant as a useful object.  A popular object from the recent past that is both no longer in fashion and redundant in popular use was my old Filo-Fax which has now been replaced by electronic diaries.  My first idea was to photograph it with other redundant objects such as a feather quill pen and bottled ink, old stamps and old redundant currency.  When I put it all together, I didn’t like it.  I then realized that I was looking for a strong metaphoric message for redundancy and that was simple.  Simply throw the Filo-Fax in the bin!   By chance the two pieces of paper that found themselves at the top of the bin couldn’t have been better placed.  An eye and a sales brochure with the words “Just You” as if to say, “We just got rid of you.”  In order to get a good exposure for the white paper and black Filo-Fax, I used my Sekonda hand-held lightmeter to take an incident reading.

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D-800e, 24-120mm f/4, @120mm, 1/125, f/5.6, ISO-5000, ambient light, metered using hand-held incident lightmeter, RAW.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

The next image I created was the second image for the first paragraph to represent my job hunting and the market conditions.  The idea for this image came strait off the page of my narrative.

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D-800e, 24-120mm f/4, @31mm 1/80, f/8, ISO-4000, ambient light, metered using incident measurement from hand-held lightmeter.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

For the next image I worked on, my  initial idea was to play on the words ‘learning curve’ and using a stack of books to make a curve; but as you may see, I don’t think that this idea worked too well; so I stopped and read the book ‘This Means This, This Means That’ by Sean Hall, to get fresh inspiration.  The final composition was inspired by Alfred Hitchcock, he has used this point of view in a couple of his films.  The red No Entry symbol on the front cover of the book, I thought, would look better returned to red. by colour popping.

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D-800e, 24-120mm f/4 @65mm, 1/160, f/4, ISO-4000, ambient lighting.  Adjusted in Lightroom and converted to greyscale in Photoshop.

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D-800e, 24-120mm f/4 @58mm, 1/80, f/9, ISO-4000, ambient lighting.  Adjusted in Lightroom and converted to grey-scale and colour-popped in Photoshop.

Alfred Hitchcock.

However, when I asked my student forum to comment on my work, the consistent opinion was to keep all the pictures in grey-scale except for the last image which they agreed worked in colour; so I changed this back to full grey-scale and made alterations to the text as also suggested.

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Camera settings unchanged from above.

I had an idea for the ending as something to suggest a new beginning and optimism for the future.  At the time of this project it was early spring with the buds just coming out and ideal for my last image.  I decided that although I have chosen to use grey-scale the last image must emphasise hope and I felt that a colour image dominated by green would suggest this.  Plus I feel that this change to colour also acts as a full-stop to the narrative.

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D800e, 105mm f/2.8, 1/80, f/8, ISO-125, ambient light only, adjustments made in Lightroom.

I then set about trying to create an image to suggest shock, I couldn’t find any examples on the internet other than foolish images of people looking wide eyed and open mouthed.  I considered a broken cup or spilt tea / coffee but I wasn’t sure that that would suggest anything other than a broken cup or a spillage.  I then had the idea of filling a cup with tea and photographing it as I banged it on a table to capture the shock wave like ripples. But as you can see, I don’t think that the image is powerful enough to convey what I was after.  In the end I decided that this image was not needed for the narrative anyway.

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D800e, 105mm f/2.8, 1/250, f/3, ISO-800, remote shutter control with remote speedlight in a soft-box.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

I decided to move on to produce an image conveying the business travel and my choice of image with the pillow can also be associated with the sack.  I am particularly pleased with this image, it’s simple but I think to the point.  (I hope you agree.)

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D800e, 24-120mm f/4, @58mm, 1/60, f/4, ISO-800, ambient light only.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

The last image I made for the set was to convey an impression of depression and poor health.  This came surprisingly easily, as I recalled that Hollywood movies often uses the symbolism of a tub of ice-cream when the heroin is depressed or sad; so why not use the same idea?  My first attempt was okay; but I didn’t think was strong enough in it’s message; so I reshot using a hamburger that really represented bad diet and unhealthy living.  This image I believe best represents the result of my redundancy which I think is far better than trying to create something to just symbolize shock.

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D800e, 24-120mm f/4, @78mm, 1/125, f/8, ISO-125, remote speedlight in a soft-box.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

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D800e, 24-120mm f/4 @86mm, 1/125, f/4, ISO-125, remote speedlight in a soft-box.  Adjustments made in Lightroom, converted to grey-scale in Photoshop.

Have I met the assignment criteria?

  • Consider how to use the image and text together to create my chosen narrative.

Yes, I believe I achieved this.

  • Look at how images can be used to tell us about things we can’t see, to convey a feeling or suggestion.

Yes, I believe that my images meet this aim.

  • Try to keep to things that I have a personal interest in or curious about.

Yes, I believe that I have kept within this field.

  • Produce 7 – 10 tightly edited and visually consistent.

Yes, x 7 key images consistent with the narrative.

  • Write a 300 word Introduction.

Yes, A 300 word complementing narrative.

Based upon the feedback from my fellow students from my forum, particularly the very helpful and I thought good advice from Steve Middlehurst, who suggested adding the stills as well as the slideshow for the assessors to be able to clearly scrutinize each image.  With this in mind I decided to put the slideshow at the very top just beneath the title and as each image represents the unseen I feel it works well and added the large stills beneath the text for closer examination.

I sent away for my images to be printed by a third-party printing company, when they came back I found that the crop they had used was not the same as I had expected and seen on my screen then ordering through their online website.  I had waited a week for the photos to arrive and decided that it was too risky to try and get a better print from this same company; so I visited my local Tesco that has a photo-lab but they could not offer a service that included a border forcing me to try and coble one up in Photoshop. Moreover, they could not offer a matching matt-paper, silk being their nearest option.  I emailed my Tutor who insisted that  my presentation should be consistent.  At first I was annoyed and turned to my student forum for advice.  They were all great, I got a little from some reminding me that I should be printing my own work anyway if I want to be a professional photographer which I needed to hear even if I didn’t at first like it.  A fellow student suggested a Canon printer that he uses and I ordered one on Amazon Canon PI7250 for £50, plus paper and spare inks.  Thursday, mid-morning I took delivery of my new printer and after unpacking and setting up spent the rest of the day figuring out the mysteries of printer profiles and colour profiles.  Fortunately, I have been in the practice of calibrating my screen using a Colour Spyder4 and by late Thursday evening I printing out my assignment photos for my Tutor.  I can truly say this assignment has taught me lots.