Tag Archives: Fortune

Reflection of my assessment feedback



I have just received my Formative feedback from my Tutor and am pleased to learn that he liked my work.

Shaun Mullins – 512659 – Photography 1 Context & Narrative – Assignment 2

This project like all the others I have had so far have been great learning-curves both in angle and in a sense of achievement.  All good.

Fortune was smiling on me when I set-up this shot as I simply filled the waste-paper bin of paper rubbish that I had rescued from our recycling bin and the sales brochure with JUST YOU happened to find it’s way to the top of the heap or I may have most likely not noticed it!

My Tutor comments on the text captions and choice of various font size.  When I came to printing I simply went by what I thought looked right.  This worked for this occasion; but I take my Tutors point and must not make this a habit.

My Tutor commented on the image with the Mars bar, that the word BELIEVE on the Mars wrapper was a little too obvious.  On reflection, I would probably agree.  However, this was not a trick of Photoshop the Mars packaging was genuinely labelled BELIEVE on all the bars that came out of a family-pack of six Mars bars purchased from a supermarket.

My Tutors comment regarding the last two images being portrait rather than landscape is also an interesting comment to remember.  I did not realize that the change in framing format would make a difference and therefore this is something I must try to keep in mind for future projects going forward.

The last image that I produced in colour, I had intentionally wanted the colour to be a dominant green to represent growth, hope and a new start (green for go).  However, again his comments are all useful and his suggested idea for an alternative image is good and simple.

I still have a lot to learn about printing; but my first attempt was acceptable at least and again I appreciate my Tutors advice.

One area of my study that I have neglected is visiting exhibitions and taking advantage of study days.  This I will start address from next week going-forward.

Also I appear to not be fully meeting my colleges strict copyright code, again this I need to address.

I am relieved that my assignment passed and that I can concentrate on my next assignment.


Research point – Walker Evans


Walker Evans whilst in association with Helen Levitt.  Hidden camera view of passengers on subway train, 1939.


Walker Evans (1903 – 1975)

Evans was born in St. Louis, Missouri, to a fairly well off middle class family, his father was an advertising director.  He spent his youth in Toledo, Chicago and New York City.  He studied French literature at Williams College but dropped out and went to Paris for a year (1926).  When he returned to New York he took a job as a clerk for a stockbroker firm and got to know the literary and art crowd in New York becoming friends with John Cheever, Hart Crane and Lincoln Kirstein.  It was in this period he took up photography and his influences included Eugene Atget and August Sander.

In 1930 he first got published with three photographs in a poetry book ‘The Bridge’ (Brooklyn Bridge) by Hart Crane and was sponsored by Lincoln Kirstein to take a series of photos of Victorian houses in Boston.

In 1933 Evans visited Cuba on assignment to take photographs for Lippincott for the publication -The Crime of Cuba’ (1933) by Carleton Beals.   During his stay he became friends with Ernest Hemingway who lent him money to stay on in Cuba an extra week and kept and hid 27 of Evans’ photographs that Evans thought might be confiscated off him when he left the country.  These photographs have only recently been discovered in Cuba and displayed.



In 1935 Evans spent a two month fixed term photographic campaign with the Resettlement Administration (RA) in West Virginia and Pennsylvania.  In 1936 Evans joined the Farmers Security Administration (FSA) for the Southern USA.  In the summer of 1936, Evans and James Agee where sent to Hale County, Alabama by Fortune magazine to cover a story that was never used.  Evans and Agee got to know three white tenant families and their stories and photographs were later used and published in a ground breaking book ‘Let Us Know Praise Famous Men’ published in 1941.  However, when Fortune did a follow up story 75 years later it was learned that the families had and were still very angry that they had not been given so much as a copy of the book and that they had been represented as being unable to do no better for themselves and doomed to be ignorant.

1945 – 1965 Evans was Editor for Fortune magazine and in 1965 he became a professor of photography at Yale University School of Art. In 1973 – 1974 he shot a long series using the then new Polaroid SX-70.