Tag Archives: modern

Making it up as asked?

For assignment five, I have been given a fairly open brief, to create either a single image or a series of images to elaborate on the same theme.

I have chosen to create a single image.

“As the culminating assignment for the course you may wish to draw upon skills learned from Parts One to Four – issuing various forms of narrative, using yourself as subject matter, telling stories and reading images.  The only stipulation is that you produce work that has been controlled and directed by you for a specific purpose.  Remember to create a story with a specific context like the artists you’ve looked at in Part Five.  This means you need to have an artistic intention, so a good place to start would be to write down some ideas.  This could then form the basis for a 300-word introduction to the piece.  You may find it helpful to draw storyboards to help you visualize your ideas.”

I have produced an image taken from a narrative that I found through my research, I then story-boarded to find the appropriate image and I chose this intended picture in order to link it to a metaphor for today’s society.  This image has been created in context of a short story that acts as my 300-word introduction to my work.

“The aim of this assignment is to use props, costume, models, location, lighting, etc. to contribute to the overall meaning of the image.”

I have used a ‘No Pets’ sign and a pet dog as my props,  I have used two models to act out the characters in my image, The female model was dressed as a business woman and the male model as a smartly dressed man in a country suit with walking stick and hat both suitable for a smart gentleman out for a stroll and a man dressed for his funeral.  I chose to use the location of my local church that I felt suited the image.  I used speedlights, light modifiers, coloured gels and manipulated the white balance controls to achieve my desired affects.

“If the narrative is to be set in a different era then the elements of the image must reflect this.  Also consider the symbolic meaning of objects and try not to be too literal in your approach.”

My choice of costume is modern, Graham’s country suit is of a classic style and still popular today.  Ann-Marie, was wearing her normal business suit that she wears for interviews and corporate meetings.  Ann-Marie represents ‘Lucifer’ and I naturally didn’t want her in a Devil costume, holding whips, or sporting a Satanic tail; so I thought that simply dressing her in a sharp business suit and some lighting can imply a hidden layer to her true identity.

I have included snap-shots of my location and lighting set-up with sketches and notes as to how I planned and carried out the assignment.  I have written a 1000 word piece including the 300-word narrative.

Going through the criteria for this assignment, I feel that I have done everything as asked; so I just hope my Tutor likes my final work.

 

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Visual Pleasure and Narrative Cinema

Visual Pleasure and Narrative Cinema

I learned about the existence of this essay from a text-book I read a few weeks ago (Reading Photographs by AVA Publications) whilst on holiday and thought it useful to get a copy and read it for myself.

Visual Pleasure and Narrative Cinema by Laura Mulvey has only recently been published as a book accompanied by an illustrated essay by  Rachel Rose.  This essay has apparently been very influential in the world of cinema since it’s first publication in ‘Screen’ 1975.  So I thought it important to read it.

The essay discusses a similar argument to John Berger in his famous ‘The Way of Seeing’ regarding how woman have been used in the arts and media as sexual voyeuristic objects. that employed and seen on the movie screen.  Mulvey goes on to argue that women on the cinema screen represent castration due to their lack of the male sexual organ and also objects of desire by way of their glamour.  Mulvey suggests that the audience is encouraged to become voyeurs by the the theater that puts them in the dark; so that they can feel that they can look in private.  She also goes on to consider the ideas of voyeurism that she believes has been explored by the great Hollywood Directors, Sternberg and Hitchcock, in their movies, Morocco and Dishonored by Sternberg and ‘Vertigo’, ‘Rear Window’ and ‘Marnie’.  Much of Mulvey’s essay is now regarded as out of date regarding how women are now portrayed in modern films (by Mulvey’s own admission as a footnote).

A small book of about only 30 readable pages, interesting and I am sure that if I didn’t read it now I would find myself reading it later in my degree course.

 

Reading Photographs, An Introduction to the Theory and Meaning of Images.

Reading Photographs

I have been reading this book whilst on holiday, in preparation for my next assignment, Reading Photographs, An Introduction to the Theory and Meaning of Images, by Richard Salkeld, published by Bloomsbury.  This is part of a set of about x10 text-books that are very good and this appears to be last last one of the series for photography that I hadn’t read.

This book  is divided in to 6 chapters covering the following topics:

  1. What is a Photograph – Briefly covers the history from invention and marriage of chemistry and optics, through to the evolution of photography and its practice. Case-study.
  2. Reading the signs – Briefly covers the theory of meaning, language, semiotics, ideology in an easy to understand way.  Case-study.
  3. Truth and Lies – Considers images reflecting truth in what is real, representation and reality, facts and fiction.  Case-study.
  4. Identity – Covers people and portraits, signifying identity, looking,the body.  Case-study.
  5. Big-Brother – The modern world, the bad, the mad and the other, surveillance society: and Panopticon (originally a 19th century idea to watch prisoners in a specially designed prison). Who is looking at whom? Public spaces – private lives.  Case-study.
  6. Aesthetics – Is it Art? What is art? Photography as art the history of an idea, into postmodernism.  Case-study.

This is a very good and useful book to read, in fact I read it twice.  An easy read and very well illustrated with profiles on key authors for further reading such as Roland Barthes and John Berger to name just a couple.  I would strongly recommend this book and I am surprised that it is not listed as either recommended or essential reading for my OCA course covering Context and Narrative.

Exercise – Analysis of an advertisement image.

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This is an advertisement that I scanned from Home and Antique magazine, published November 2015.  It is an advertisement for a wood-burning heater / stove which is at present a popular and trendy home accessory.  This image has been made in colour with what appears to be a warm colour temperature balance.

To the left we have our product the stove, in use, with a stack of neatly cut and arranged logs underneath providing an interesting design what otherwise would be an empty space under the stove and implies convenient and useful storage.  The stove’s chrome handle has been set at a slight angle; so as to be easily seen to imply ease of access  to the stove for adding additional fuel.  The stove stands against a grey wall that contrasts the warm orange and yellows of the flames with the cold but elegantly stylish grey coloured wall.

To the right of the stove we see a record-playing turntable on a small table that visually links the product with an idea of a modern fashion for the Retro and this message is re-enforced by the male subject who appears to be sitting on the floor with a pair of stereo headphones around his neck and a vinyl LP in his hands.  The vinyl record he holds is also a visual reference to the advertisement’s text referring to the ‘Crackle’ and Pop in the anchoring text along with the reference to ‘soundtrack’ and ‘sound from a real fire’.

The text helps to bring together all of these elements in to the audiences psyche.  The manufacturer appears to have carefully composed this image to suggest that their customers are connoisseurs of good taste and by owning their product they have added value and quality to their home and standard of living.  The use of the record player and LP helps to advertise a feature of their product that they believe to be a strength but can not easily be conveyed by either photo or text which is the gentle sound of the burning logs that would can enjoyed as background noise to a warm and cosy room.

This composition was created for the audience that would typically buy this magazine, an affluent middleclass customer who would have an interest in this type of product to complement their taste in antiques and the retro.  The advert also suggest a younger customer, perhaps one that will be spending their money on home improvements.

Maria Kapajeva

Photos by Mary Kapajeva. These linked images are from her website: http://www.mariakapajeva.com
Maria Kapajeva is an Eastern European artist living and working in London.  I find her work very interesting and she has a unique style.  Being a female artist she naturally brings in some feminine topics to her work but she combines them with cultural and modern influences that make these topics interesting.  I like her style.  The above image taken from her project ‘Family’ I particularly liked, as I liked the idea of two linking images.